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SIVANA KNOWLEDGE CENTRE...   learn the lingo, terms and guidelines we follow for our productions so your projects get done without a hitch!


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Services  >  Video Production  >  Pre-Production


Pre-Production

Though every step of production is equally important, pre-production is the planning step that ensures the entire production will run smoothly.  It is the backbone of all productions.


Finding Your Target Audience or Target Market

What is the goal of this video?  Are we trying to sell, or are we trying to teach?  If we are trying to sell, what is your target market and target age group?  If we are trying to teach, who are we teaching?


Brainstorming, Scripting, and Storyboarding

Let's get the roots of the video created, and build it up from there.  First we brainstorm ideas with you to get some fresh ideas for the base of your video.  Once we get a good bank of ideas together, we can start the scripting process.  Using our team of multi-talented video professionals, we script out your video.  Storyboarding is sometimes then required. If this is the case, we will storyboard the video onto a large canvas.  This just allows for a smoother production, and gives the crew a clear visual as to what is going to be done.


Paperwork

This mainly consists of release forms, contracts, location permits and other boring stuff.  That's why we stick it with our producer!


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"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution." --William A. Foster






VIDEO PROCESS
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION