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Legal Video Considerations
1. False Advertising
Advertising can persuade people into transactions that they might otherwise avoid. False or deceptive advertising is not only morally questionable is also illegal.
It is often best to have a lawyer review a script or completed video prior to its release, when in doubt.
2. Photos & Video Licensing
Where a photo or video clip is not owned exclusively by a client, a license or release must be properly obtained for its inclusion in a video.
License fees can vary depending upon the period of time used, geographic region, industry, and number of viewers. We prefer to keep it simple, only licensing material available 'royalty free' which grants its use in perpetuity and without many other restrictions or additional royalty charges.
3. Music Licensing
We're sorry, but we cannot use a Beatles song in your promotional video unless you are prepared to pay through the roof in licensing fees! Even if a video is considered to be for 'internal use', it is still illegal for us to make a copy of copyrighted material.
As with a photo or video clip, music must be properly licensed for inclusion in a video and again we will typically use royalty free music - either from our large stock music library or licensed specifically for your project.
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