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High Definition (HD)
We often get requests for High Definition Video Production. This is a newer format which has become the standard for most high end video productions.
In most cases we recommend the cost effective DVCAM format, for the reasons outlined below.
HD vs. HDV
A distinction should first be made between the newer line of consumer cameras labeled as HD and those which are of a professional level. HDV typically lacks the image quality of a true professional HD camera - it still looks great, but for something like national advertising, we recommend what we call "true" HD.
Delivery of HD
Blu-ray has finally won the battle against HD DVD, but the majority of consumers have yet to purchase these new, expensive players. Delivery on the web typically will require a decrease in resolution, so there is no gain there either.
In Summary
The most persuasive argument for shooting on HD at this stage is to future proof your footage. However, several years from now, your project may be re-mastered for delivery in HD.
Unless you plan on broadcasting your finished project or hope to use the footage for more than a couple of years to come, filming and editing in High Defintion may not be worth the added cost.
Still not sure? Just give us a call and discuss it with us. (905) 516-0668.
